This is the first location of the Nova self service frozen yogurt concept.
As their blog proclaims:
Grab a cup, choose from 16 unique flavors, and finish your masterpiece with your choice of 40+ toppings! Weigh, pay & you're on your way-- at only $0.39/ounce
16 flavors, 40 toppings, what else do you need?
We visited this past month and found it to be...just like every other froyo spot. I'm curious what they feel is their differentiator (if any) because so far it seemed just like every other frozen-yogurt-by-the-ounce vendor.