This sign-board was displayed on University in front of University Groundz coffee house staring mid-summer of 2011. From their website it appears this is Magills Ice Cream.
Get your grounds at University Groundz (website).
Parking is available behind the shop - parking next door is likely to get you towed.
In the summer of 2011 they started serving Magills Ice Cream with a big sign out front proclaiming "Home Made Ice Cream."
This location has 3 retail store fronts that seem to get new businesses on a pretty regular basis.
Right next to the Pioneer, Deli Zone, and on busy university it gets a lot of visibility.