The Oh Joy ice cream truck was started by Jackie Cuyler to deliver high quality ice cream from a truck on the go. She's got it absolutely right that the typical ice cream truck has low quality items, but will their be demand for high quality ice cream at a premium price?
If she can find the right venues then it seems likely. Oh Joy has two trucks, one of which will be debuting at the Cherry Creek Fresh Market located in the parking lot on the corner of University and First ave to the west of Bed Bath and Beyond.
Their initial menu of ice cream flavors:
This past weekend I had some of the sea salt caramel ice cream and it was delicious!
They plan to go to the Stapleton market when that opens up and will soon be determining their Boulder routes.